STORIES, STRATEGY & INSPIRATION FOR VACATION RENTAL HOSTS + THE BUSINESSES THAT SUPPORT THEM

I've planned enough vacation rental photoshoots over the years to know the routine. You spend days getting everything ready. The beds are perfectly made. The pillows are fluffed just right. The kitchen counters are completely cleared off. You hide the cords, move the trash cans, straighten the chairs and probably obsess over at least one tiny thing that no guest will ever notice. Then the photographer arrives and we do exactly what we're supposed to do. We photograph the bedr

Somehow, while working on the branding for Cove & Coast Collective, I fell down an entire dog-forward rabbit hole. And honestly, I'm kind of obsessed with where it led. When DeeAnna first came to me, we were trying to figure out how two very different vacation rentals, a lake house in Lake Lure, North Carolina and a beach house in Folly Beach, South Carolina, could somehow belong under one brand. On paper, they felt pretty different. One was all about mountain views, paddlebo

I've stayed in a lot of vacation rentals over the years. Some have been beautiful beach houses with incredible views. Others have been cozy cabins tucked away in the mountains. I've stayed in luxury resorts, tiny cottages, boutique hotels, and just about everything in between. If I'm being honest though, many of them have blended together over time. But every once in a while, you visit a place that quietly changes the way you see hospitality. For me, that place was a little b