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TIPS & INSPIRATION FOR STR HOSTS + INTERIOR DESIGNERS

THE STR COLLECTIVE BLOG

Is Hiring a Specialized STR Interior Designer Worth It?

Umi Haft-Funke

When it comes to Short-Term Rentals (STR), creating a welcoming and functional space can make a world of difference in guest satisfaction and overall rental success. Many property owners face the challenging decision of whether to hire a professional interior designer. In this post, we will explore why hiring an interior designer who specializes in STR can take your rental property to the next level.


Understanding the Role of an STR Interior Designer


Specialized STR interior designers bring a deep understanding of current trends and guest preferences. Their expertise goes beyond simple decorating; they create memorable experiences that resonate with guests. They consider aesthetics, space utilization, and guest comfort, which translates into a successful rental.


In a crowded STR market, the right design can distinguish your property from the rest. For instance, studies show that properties with professionally designed interiors can achieve occupancy rates up to 30% higher than those without.


Enhancing Guest Experience


A well-executed interior design has a profound impact on guest experiences. From the moment they enter, the atmosphere sets the tone for their stay. Designers know how to craft spaces that feel both comfortable and inviting.


For example, a professional designer may create distinct zones for relaxing, dining, and working, ensuring that every guest finds their ideal space. Reports indicate that rentals with thoughtful zoning and design receive 20% more positive reviews, leading to repeat bookings.


Increased Rental Value and Occupancy Rates


Investing in professional design can dramatically influence rental rates. Properties that showcase beautiful, functional designs tend to attract higher-paying guests willing to spend more for an exceptional experience.


In fact, STR properties with designer touches can charge up to 25% more per night compared to similar listings without professional styling. Additionally, better design can boost occupancy rates; many STRs report a 15% increase in bookings after undergoing professional design.


Navigating Compliance and Safety Regulations


A knowledgeable interior designer helps navigate compliance and safety standards for rental properties. They choose materials, layouts, and furnishings that not only look great but also meet safety regulations.


For example, proper lighting can enhance both aesthetics and safety, reducing the risk of accidents. By enlisting a specialized designer, property owners can rest assured that their rental is not only attractive but also compliant with necessary regulations.


Customized Design Solutions


Every STR has unique features and challenges. A professional designer tailors solutions to maximize your property's strengths while addressing its weaknesses.


For instance, if your rental is family-oriented, a designer can incorporate child-friendly furniture and playful décor. On the other hand, if the target demographic is business travelers, they might include comfortable workspaces and high-speed Wi-Fi.


Time and Cost Efficiency


Though hiring a designer may seem like an added expense, it often results in time and cost savings down the line. Their experience allows for faster decision-making and effective project execution.


Moreover, designers have access to supplier discounts and resources, which can lead to significant savings on furniture and fixtures. For example, discounts can range from 10% to 30%, making professional guidance not only smart but economical, especially for busy property owners.


Trends and Foresight


The design landscape is constantly evolving. Professional designers who specialize in STR stay ahead of emerging trends, which is crucial for attracting repeat guests.


For instance, incorporating eco-friendly materials or smart home technology not only meets current guest expectations but also boosts your rental's appeal. Data shows that rentals highlighting sustainable features attract 20% more environmentally-conscious travelers.


Marketing Potential


A well-designed STR is a powerful marketing tool. Stunning visuals of your rental help capture potential guests’ interest and significantly impact booking decisions.


Professional designers enhance the space and also assist in staging for photographs. Properties with eye-catching design are 40% more likely to be clicked on in online listings, showing the importance of professional input in marketing strategies.


Eye-level view of a beautifully designed living area in an STR property
A well-designed living area that enhances guest experience.

Final Thoughts


Hiring a specialized interior designer for your STR is a smart investment. From improving guest experiences and boosting occupancy rates to ensuring compliance and delivering customized solutions, the advantages are clear.


While initial costs may seem high, the long-term benefits—such as increased guest satisfaction and higher rental income—far outweigh these expenses. By tapping into the expertise of a professional STR interior designer, property owners can transform their spaces into welcoming escapes that offer memorable experiences and profitable returns.

 
 
 

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