top of page
Wall decor

TIPS & INSPIRATION FOR STR HOSTS + INTERIOR DESIGNERS

THE STR COLLECTIVE BLOG

Maximizing Profit: 5 Interior Design Tips for Vacation Rental Owners

Umi Haft-Funke

In the busy world of vacation rentals, making a strong impression is essential for attracting guests and securing profits. With travelers often having countless options, appealing interior design can give your rental a competitive edge. Thoughtful decor not only enhances the atmosphere of your space but also sets the stage for memorable experiences. Below are five practical interior design tips to help vacation rental owners improve their spaces and increase their return on investment (ROI).


1. EMBRACE BOLDNESS + UNITY


A well-defined theme is a cornerstone of effective interior design. It creates a strong identity for your vacation rental and helps establish a unique atmosphere. For example, if your property is located near the beach, embrace a coastal theme with soft blues, sandy beiges, and ocean-themed decor. A rental in the mountains may benefit from warm, rustic colors and natural materials like wood and stone.


Consistency across rooms is key. Ensure all decor elements—from pillows to artwork—align with the chosen theme. A survey found that 75% of guests appreciate cohesive design, which can lead to better reviews and more bookings.


Eye-level view of a cozy living room with beach-themed decor
Eclectic living space featuring vintage seating, a leather sofa, and industrial decor, accented with artistic touches and rich textures.

2. Invest in Quality Furniture


Selecting durable furniture is vital for a vacation rental. Guests often treat rentals differently than their personal homes, making it crucial to choose robust materials. Leather sofas, for instance, can withstand spills and wear better than fabric options.


Equally important is comfort. A study showed that 85% of guests would recommend a rental based on the comfort of the beds and seating. Investing in higher-quality mattresses and inviting sofas leads to positive guest experiences, reflected in better reviews and repeat bookings.


3. Utilize Space Wisely


Effective use of space can significantly enhance a vacation rental. An open floor plan generally feels more inviting and spacious. Arrange furniture to facilitate movement and create multifunctional areas. For example, place a sofa bed in the living room to accommodate extra guests without taking up too much space.


Incorporating smart storage solutions, such as under-bed storage and stylish shelving, can also help keep areas tidy. A recent survey revealed that 60% of guests value spacious, organized environments, making it worthwhile to consider layout and storage when designing your rental.


4. Prioritize Lighting


Lighting can completely transform the mood of your vacation rental. Aim for layered lighting—this includes ambient, task, and accent lights. Utilize various sources like ceiling fixtures, floor lamps, and string lights.


Allow natural light to flood your space by using sheer curtains and placing mirrors strategically. A study found that listings with abundant natural light receive 20% more inquiries. Bright, welcoming spaces are undeniably more attractive to potential renters.


5. Add Personal Touches


Personal details give your vacation rental warmth and charm, making it feel like a home away from home. Local artwork or unique decorative elements tied to the area can engage guests and encourage positive reviews.


Consider providing thoughtful amenities like welcome baskets with snacks or local guides. A survey indicated that 70% of guests feel more positively about their stay due to small gestures like these, making them likely to return and recommend your property to friends.


Final Thoughts


Interior design is not just about aesthetics—it's a crucial strategy for vacation rental owners looking to maximize profit. By implementing a cohesive theme, investing in quality furnishings, optimizing space, focusing on lighting, and adding personal elements, owners can greatly enhance the guest experience.


A well-designed rental fosters positive reviews and repeat bookings, ultimately leading to higher profitability. In a market where every detail counts, effective interior design is an investment in your property's success. Consider these tips to elevate your vacation rental and stand out in a crowded marketplace.

 
 
 

Comments


bottom of page